The Art of Prioritizing
The Art or Prioritizing: Building Your Business While Living Your Life We all have different priorities in our lives, but the one thing we all have in common is wanting successful growing businesses that let us earn a comfortable living. After photographing and meeting with clients and being active in other activities, most do not have much time to dedicate to marketing and new client accrual. Since developing a model for marketing for her business, Savant Studios, new client accrual has skyrocketed, as well as the retainment level of existing clients. Using social networking, e-newsletters, blogging, and traditional marketing, Leslie will show you the tips for sandwich marketing and help give you ideas on where to find new business, that other photographers might not have yet invested marketing resources. Leslie Ann will focus on teaching you how she has not only balanced her life, but also how she has had keystone or better growth every year in business. By exploring many avenues of photography, Leslie has been able to sustain a stable business through recession, when many others closed their doors. Together, we will break down our loss of work time, loss of clients, and loss of personal reprieve with our families, leading to strategies to help you become healthier and happier. Come ready to brainstorm, inspire yourself and take back the tools to make your business even more successful.
SPEAKER BIO: Leslie Ann Kitten, M. Cr., CPP began her career as a photographer in 2002, while in graduate school. She studied Architecture and Design at the bachelor’s level, while receiving a Master’s Degree in Communications and Design. Since then, she has focused on growing her business and now not only serves Lubbock and surrounding areas, but has traveled throughout the nation as well. She has also photographed presidential candidates, served as the photographer while working in the communications department on a New Jersey senator’s reelection campaign, and, most importantly, has photographed many wonderful West Texans. Leslie is an active member of many local organizations including Lubbock Lion’s Club, Young Professionals of Greater Lubbock, Junior Women’s Club of Lubbock, The Lubbock Chamber of Commerce, and other professional and philanthropic groups. She devotes a great amount of time to serving and giving back to her community. In the photographic community, Leslie currently serves on the Board of Directors for American Society of Photographers and is very active in PPA on many different levels. Kitten and her husband, Nick, has three children, Georgia June and Ethan and Clara. She strives to grow a successful business and teach her children how to be an integral part of the community as they grow up. “With dedication and hard work, you can have it all.” This dedication has earned her a sterling reputation in her community and the surrounding West Texas areas.